Content that reels in your next big client
Content strategy, planning and writing for agencies & consultancies.
Fixed prices. Consultative service.
“Working with him is a dream.”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into fluid, readable content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
Trusted by fast-growing firms…
2025 requires a different approach to content
When you’re selling consultative services, building trust and credibility is often more important than building traffic.
Keyword-stuffed content which offers surface-level descriptions of your clients’ problems and light treatments of your solutions won’t cut it.
Neither will another blog post on ‘5 benefits of [insert your service here]’.
Instead, you need…
- incisive content that articulates your value proposition,
- expert content which demonstrates clearly that you know what you’re doing,
- story-driven content which shows your clients’ what it’s like to work with you, and
- exhaustive content that informs and guides the clients’ decision-making process.
In other words, you need content which helps your prospective customers get to know you, to like you and to trust you.
Then, when they’re ready to buy, you’ll stand out like a sore thumb on their shortlist.
Making client-attracting content: sounds simple but it’s not easy
It often requires…
- Interviewing subject matter experts, CEOs/founders and salespeople;
- Conducting research with customers and the wider market;
- Analysing and interpreting large amounts of data;
- Structuring arguments logically;
- Writing persuasively;
- Understanding the nuances of different content formats and distribution channels.
Writers who can do all this reliably, tactfully and successfully in a B2B context are few and far between.
Aren’t you lucky you just found one?
Let’s make content that separates you from the pack
My name is Jamie Griffiths and I’ve been making B2B marketing content for over 14 years.
I specialise in helping growing agencies and consultancies with content that attracts bigger, better clients.
I will temporarily become a reliable, tactful and pro-active member of your marketing team as I help you produce
- Thought-leadership content
- Sales enablement content
- Messaging frameworks
- Website content
- Case studies
- Whitepapers
- Reports
Content which presents your people, your services and your methodologies as credible, trustworthy and authoritative.
So, how do I do this..?
Put your ideal client at the heart of the content creation process
You deliver value to your clients with your solutions.
My process is about splintering off a piece of that value and giving it to your prospective clients up front, in the form of content.
Content that helps them solve a problem. Content that helps them think differently about how to improve a business process. Content that shows them how others have succeeded by following your advice.
So that when they’re ready to buy, they’ll already trust that you know what you’re doing and that you can get them results.
- Identify the ideal client and their most pressing problems
- Understand your solution and the value it creates
- Map out the alternatives
- Decide where to enter the conversation
- Provide content that moves the client along the path
- Distribute it where they go to learn
Customers buying complex, high-value services demand complex, high-value content to support them.
Just like the content in these examples…
Mapping the biggest challenges for non-profits
The Future Charity report was produced to help charities and non-profits understand the greatest challenges faced by the sector and the transformations they needed to undertake to surmount them.
Produced by three consultancies: TPXimpact, Kivo and Massive, the report included data from one-to-one interviews, round-table discussions and a large survey of leaders in the sector, as well as six major enablers of the changes needed to address technological, societal, demographic and economic change in the decade ahead.
Growing an agency with educational content
One of the key principles that informs my approach is that marketing content should give your ideal clients the information they need to start taking their first steps with you.
At Manifesto, the digital agency, I helped put this principle into effect over a period of five years, helping grow the company from a six-seat firm to a forty-seat firm before its acquisition by The Panoply (now TPXimpact).
I produced content which helped their ideal clients understand emerging digital technologies and ways of working, and how they could be applied in their organisations.
“Jamie helped us find our voice across web, social media and thought leadership content.”
“It was very reassuring to know that our messaging was having an impact. His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
Repositioning a firm as sector specialists
I’m currently working with Arthur, a firm of recruitment consultants based in the City of London.
When Arthur made the decision to focus solely on the insurance industry, they needed a new messaging framework to communicate this to the market.
I helped them articulate their value proposition in a clear, compelling way and unite the whole team behind a singular vision, mission and values.
“My go-to for messaging, website and tone-of-voice work.”
“Jamie is my go-to writer for messaging, website and tone-of-voice work because his output is always of the highest quality. He really listens and then comes up with messaging which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
Want to start attracting bigger, better clients with magnetic content?
Request a 30-minute content strategy session today so we can find out if we’d be a good fit to work together.
It’s free, there’s no obligation and even if we don’t end up working together, you’re sure to leave with one or two new ideas for content.